Online Video Boom Carries On
10 billion video views online! That's the statistic that just came out from ComScore measuring last December's online video views and reported on the Kelsey Group blog.
We've always held the belief that consumers' changing media habits will drive the business need to adjust, and this data and the reported 141 million total unique users to video sites are proof points that businesses will want to take advantage of online consumers' growing appetites for video consumption and start marketing with video online.
A quote from the Kelsey blog summarizes the trend toward online video and how it benefits local businesses: "As video gains more exposure and acclimation among local searchers, demand will only grow among small and medium sized businesses, which will increasingly see it as a viable local marketing tool. Online video should be enticing to most SMBs in theory because it lowers the traditional barriers to video advertising (previously limited to cable spot tv)."
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Posted by: Marketing Ignite | June 21, 2008 at 05:13 AM