Video Ads on Google: A Win-Win for Consumers & Advertisers?
As many of you may have seen in the NY Times last week, Google will be testing online video ads in its search results. Reaction from consumers and advertisers has been swift and has varied widely, but for those of us who have been entirely focused on developing online video advertising, this uptick in interest is exciting.
We wrote a piece digging into this a bit more that was published today in Search Engine Land, the vehicle of search industry veterans Danny Sullivan and Chris Sherman. We invite you to check out the article here: Video Ads on Google: A Win-Win for Consumers & Advertisers?
If you have any of your own thoughts and comments, please send them our way!
I don't think we'll see much initial adoption by small to medium sized advertisers, especially if current economics are in play. If advertising expenditures drop as they're being forecasted to, then focus will shift to core advertising services, or at least, proven web advertising methods. A low adoption rate will no doubt effect the bottom line among smaller advertising providers, giving Google the edge. Unless things change in the short-term, this is probably the best time for Google to be dipping its toes into the water.
Posted by: Robyn Tritner | February 21, 2008 at 11:53 AM