Serious about Business

Online Video Brand Building

A recent post on Media Post's Online Video Insider entitled, "But Sir, What about Impressions?" brings some thought provoking context to brand building capabilities of the Web and accountability.  The emergence of online video advertising CAN provide advertisers, of any size and not just the big packaged goods ones, the ability to drive measurable brand impact - through longer view times and interaction - if people could only start seeing the branding world beyond the :15 second pre-roll. 

Of course, the notion of measurable results that drive brand impact (through action and interaction) is what Mixpo is all about.  It's nice to see others catching on to the notion.

Enabling Video SEO & Online Video Marketing for SMBs article

Mark Robertson, on his blog Reel SEO, wrote a great piece about Enabling Video SEO & Online Video Marketing for SMBs - and also provided a nice overview and introduction to Mixpo. We're honored to be written up in Reel SEO and included in an article that speaks to the "unique opportunity" as Mark puts it for small and medium sized companies to start leveraging online video to market more effectively. We hope you take a read of Mark's article and give us, and/or Mark, your feedback.

Small is Beautiful

We were asked by the good folks at Search Engine Land to contribute to a column: Small is Beautiful. Small is Beautiful is for small businesses with a focus on:

"millions of small businesses that have to compete against larger, often better staffed and funded rivals for top positions in search rankings and ads. Columnists offer creative advice and tips that smaller, nimble search marketers can exploit to gain a competitive advantage online. The Small Is Beautiful column appears on Tuesdays at Search Engine Land."

We just published our first article entitled: Online Video Advertising + Search Engines = Opportunity For Small Businesses. Take a read. We'd love to hear what you have to say.