Online Video Brand Building

A recent post on Media Post's Online Video Insider entitled, "But Sir, What about Impressions?" brings some thought provoking context to brand building capabilities of the Web and accountability.  The emergence of online video advertising CAN provide advertisers, of any size and not just the big packaged goods ones, the ability to drive measurable brand impact - through longer view times and interaction - if people could only start seeing the branding world beyond the :15 second pre-roll. 

Of course, the notion of measurable results that drive brand impact (through action and interaction) is what Mixpo is all about.  It's nice to see others catching on to the notion.