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Today, we just announced an agreement with ActiveRain, the nation's largest social networking site for real estate professionals, to offer our online video advertising platform to their 85,000+ member base. We've actually been already working with the folks at A|R and invite you to see some of the comments on the blog titled, "Mixpo versus Youtube! Who will be the Winner?"
A very interesting article was posted in iMedia Connection, entitled: "Is display advertising dead?" The article talks about the opportunity for display ads to morph from the "pushing" adverts to something more informative and from something that immediately takes consumers away from a site, to let's them interact right there through the ad.
This article is definitely worth a read.
Mark Robertson, in his blog ReelSEO, interviewed us recently about our take on Video Marketing for SMBs. Mark also commented his perspective on the needs of the SMB market that we'd like to share. In specific, we'd like to highlight the following:
"I consider a few core concepts of particular importance when for marketing/advertising for SMBs. Small business advertisers tend to gravitate towards more direct response vs. branding. With that in mind, advertising solutions should:
We like the phrase "brand response" and believe online video advertising has the ability to help local SMBs brand better online and still drive the action and interaction they desire.
We thank Mark for the opportunity to tell our story and, as usual, welcome your comments.
