ReelSEO on Mixpo

Mark Robertson, in his blog ReelSEO, interviewed us recently about our take on Video Marketing for SMBs.   Mark also commented his perspective on the needs of the SMB market that we'd like to share.   In specific, we'd like to highlight the following:

"I consider a few core concepts of particular importance when for marketing/advertising for SMBs. Small business advertisers tend to gravitate towards more direct response vs. branding. With that in mind, advertising solutions should:

• have conversion elements as part of the creative
• be measurable
• be effective
• be easy to implement"

We like the phrase "brand response" and believe online video advertising has the ability to help local SMBs brand better online and still drive the action and interaction they desire.

We thank Mark for the opportunity to tell our story and, as usual, welcome your comments.