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September 02, 2008

Avvo Lawyers Take it Easy

We recently announced a partnership with Avvo - the online service that helps people navigate the complex world of finding the right attorney by providing detailed data and ratings on every attorney. 

How does video come in to play?  Video helps both parties by giving attorneys a better way to articulate their specialty, their expertise, and their manner as a legal advocate and gives buyers of legal services a way to sift through potentially pounds of information and cut to the chase on selecting an attorney that will largely be built on trust and confidence - something that video does better than any other format.

What is equally exciting to us about the partnership is that the Avvo members will leverage our platform in a self-serve way.  As Josh King says, Avvo's VP of Business Development and General Counsel, in an new, EASY Way in his blog post titled: 

Avvo - New, Easy Way to Get Your Lawyer Web Video

We know from our experience that for online video advertising to take off it has to be easy and effective - even in industries like the legal profession that has its share of smart people.  But even with smart people, time cannot be wasted.  Time IS money and for the folks at Avvo they realize that Mixpo can create a win-win for attorneys and shoppers knowing that video it can save them both time and money.

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