This week, we announced a partnership with National Cable Communications (NCC). NCC is the leader in cable television sales and marketing and is jointly owned by three of the biggest cable operators – Comcast Cable, Cox Communications and Time Warner Cable – and represents virtually every other cable company in the U.S. It’s great to work with NCC because 1) they have the largest locally targeted online network; 2) they are TV guys and clearly get the opportunity to extend local TV ads to the Web; and 3) they are true innovators and understand the convergence and opportunity of TV and Web audiences.
Over $25 billion dollars is spent on Local TV advertising today, according to the Kelsey Group. A huge opportunity is right there to marry the benefits of TV advertising with the Web. NCC gets it and we’re excited to partner with them. More to come…
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